Under the wise leadership of the President of Turkmenistan, the economy is transitioning to a digital platform in the compliance of the Conception of the Development of Digital Economy in Turkmenistan in 2019–2025 and the State Programme of the Development of Digital Economy in Turkmenistan for 2021–2025. In particular, practical steps are being taken to expand e-commerce and introduce digital payments for shops and commercial enterprises. Ensuring the wellbeing of the people and food abundance largely depends on success in this area.

Online shops and marketplaces are gaining increasing popularity among customers in Turkmenistan. Turkmen businesses are actively experimenting with e-commerce opportunities, expanding the range of services in this segment.